floating
typeface. bilbao city
council. 2001.
The task to create a common identity for all the artistic
events (opera, theatre, music, etc.) programmed by Bilbao
City Council in 2001 under the overall title of “Bilbao
Zero Gravity” was an interesting process. To fulfil
the commission, we first had to arrive at the B.GØ
brand, which was used on all supports. We then defined the
identity rules for posters and programmes, choosing objects
of a symbolic nature that we ourselves photographed, avoiding
orthogonal axes and shadows so that they would appear to float
in space. |
